Branding & Design

Much like a rare and beautiful pearl, your brand is an ever-growing, constantly evolving thing of great value. It builds outward, from the center. Layers are added over time. Each new layer should build a new level of strength toward unbreakable customer relationships.

Practice Perfecters successfully brands and markets healthcare practices. We will provide you the perfect setting for your valuable pearl.

Brand Alignment:
Our Brand Alignment is an in-person or over-the-phone discovery process designed to reveal your unique brand center. From this consultative interview, the Practice Perfecter team will be able to bring the personality of your practice to life through on-the-mark strategy, design and messaging. Brand Alignment should be completed prior to embarking on logo, identity or marketing communications projects.

Here's some of the things we'll do:

• Talk about your perfect customers and what they value
• Identify your key strengths and motivators
• Touch on sensitivities or unique considerations
• Talk about patient base and geographic indicators
• Evaluate competitive messaging and graphics
• Audit previous marketing materials and develop a strategy to keep or abandon elements
• Review color palette options
• Discuss budgetary constraints and production
• Work through the key points of your strategic messaging
• Identify areas of practice growth opportunity
• List personality attributes to be illustrated through design and messaging
• Talk about long range plans for the practice

At the conclusion of Brand Alignment you’ll:

• Receive a positioning platform
• Discover the top three drivers of your brand
• Get documentation of recommended marketing opportunities

Brand Alignment: $500.00

Our Monthly Specials