Dr. Nov
Dr. Dodi Nov was merging an established cosmetic dentistry practice which catered to an older clientele, with his own vivacious, hip, young family practice. He wanted to assure his new patients that the practice could handle "complete" family dentistry. At the same time, he wanted to stay true to the drivers of being easy going and enhancing lifestyles--the drivers that had built his own highly-successful practice--in a tasteful way that didn't off-put his new audience.